CCC Unveils New Visual Identity for Five-Year Vision: Healthy Culture

New branding materials now available to support healthy culture initiative

The Central California Conference has released an updated logo package designed to reflect its mission, values, and five-year vision, marking a significant step in its commitment to fostering a healthy organizational culture.

This visual identity for the Conference's vision is not replacing the current Seventh-day Adventist Church logo. It is an additional symbol representing the Conference's vision for the next five years.

The comprehensive branding package is now available for download through the Conference's online portal, with materials also distributed directly to members.

Complete Resource Suite Available

The logo package includes three key components designed for immediate implementation across all organizational communications. A custom desktop background allows members to integrate the visual identity into their daily workspace, serving as a constant reminder of shared organizational values.

Social media graphics have been optimized for multiple platforms and dimensions, enabling consistent messaging across various digital channels. Additionally, a PowerPoint presentation template ensures visual cohesion in all formal presentations and maintains brand consistency throughout Conference communications.

Download Branding Package

Design Elements Carry Deeper Meaning

The new logo incorporates three symbolic elements that represent core Conference principles. The upward-pointing design emphasizes the Conference's higher purpose, with the form rising from a common foundation to point toward transcendent goals.

A collaborative foundation forms the base through an inverted-U stroke that connects both sides of the "H" in one continuous line, representing unity, trust, and seamless teamwork among staff and colleagues.

The design also features a vision square—an offset square positioned above the main structure—symbolizing the shared vision that guides the Conference's forward progress.

Color Palette Reflects Regional Identity

The Central California Conference's new color scheme features two primary colors, each chosen for its symbolic significance. Foundation Blue represents trust, openness, and heavenly focus, drawing inspiration from the local skies and waters of the region where the Conference operates.

Vision Brown symbolizes fertile ground where Conference growth can take root and flourish, emphasizing the organization's commitment to sustainable development and progress.

Strategic Vision Article Available

You can access additional context about the Conference's five-year strategic direction through a comprehensive article explaining the vision's development and implementation. The article, available at https://www.cccadventist.org/post/strategic-shift-for-ccc-s-five-year-vision-to-prioritize-people-over-numbers-healthy-culture, outlines the Conference's strategic shift to prioritize people over numerical metrics in building a healthy organizational culture.

The new branding materials are now available for immediate use across all ministries, communications, and presentations, supporting the Conference's goal of visually and meaningfully advancing its shared vision throughout all operations.

Written by Justin Kim